We are Crimson

A boutique Consultancy providing integrated communication services in Internal Communication, Employee Reward & Recognition and Digital Marketing space. We bring together domain experts and best practices from across the world, to provide end-to-end solutions to all your Internal Communication & Digital Marketing needs - from research to ideation to blueprint to execution. We also have a division offering Loyalty Platform, Cards & Vouchers and IT & Mobility Solutions to leading Corporates in India. The details of these innovative offerings are available on We consider ourselves young and mature, since we kicked-off in 2015, but have a collective experience of more than 100 years with us in strategy, communication and business management domain.

Our Advantages

Crimson’s strength is the collective expertise of highly experienced professionals in the following domains’ with 'Crimson stands firm on robust experiences of its management and advisors along with a fast growing team of internal resources

Measurement & Analytics

Strategy and Business Development

IT & Digital Marketing Experts

Designing & Creative Writing

Content Development & Curation

Social Media & Gamification

Website Design & Development

Photography & Videography

Training & Executive Coaching

Printing & Event Management

Furthermore, we regularly collaborate with leading International Internal Communication experts and replicate their domain expertize to benefit Indian Companies.

Our Team

Crimson stands firm on robust experiences of its management and advisors along with a fast growing team of internal resources

Saima Sharif, ABC


Saima is the co-founder and Director of Crimson Communicare LLP. She has over twenty years of experience in managing internal and external communication for diverse industries – process/ chemicals/ fertilizers, durables, industrial and service sectors. Saima is an Accredited Business Communicator (ABC) by International Association of Business Communicators (USA) - the global standard of strategic communication excellence. She is amongst the five ABCs in India and 800 across the world. She currently serves as Director of Professional Development, IABC Asia-Pacific Board and is a member of IABC Academy Committee. She has also been the Director of Communications at IABC Asia-Pacific Board and Blue-ribbon jury member for Gold Quill Awards. Saima was earlier heading Corporate Communications at Chambal Fertilisers and has also been associated with organizations like Su-Kam and Bry-Air (Asia) amongst others.

Rakesh Khanna

Advisor - Communication and Creative

Rakesh has over 25 years of experience in communication and advertising, creative strategy, brand identity, copy writing, content development, speech writing, script writing, storytelling and design for offline and online media. His has worked on leading brands like ITC, Gillette, Escorts, HCL, BILT, Indian Express, Fenner, Shyam Telecom, Jindal Steel, NIFT, Jaypee Group, Sahara, Hotline, SITA Travels, Deepak Fertilizers, Greenways, India gate, Trust, KRBL, Simbhaoli Sugars, Shaw Wallace, Bhilwara, Indo-Rama and Chambal Fertilisers. Rakesh has worked with leading advertising agencies like Grant, Kenyon & Eckhardt, Contract, The Edge and Lintas. He was also the Marketing and Communications Advisor at BML Munjal University and Founder of Spawn Communications. Rakesh is passionate about teaching and leads copy writing, communication and creative strategy workshops at Symbiosis School of Media & Communications, Institute of Apparel Management, Pearl Academy of Fashion, IILM School of Design, NIA, and Pioneer Media School. He also volunteers with the NGO - Children of the World, New Delhi.

Vishwesh Sant

Advisor - Design

Vishwesh is a graduate of National Institute of Design, Ahmedabad and had more than 30 years of experience in ideation, visualization, art direction and design project management. He is also an expert in food styling and abstract art. After working with UNICEF as a design consultant, Vishwesh started the design consultancy ‘Graffic Traffic (later renamed Third Eye). Third Eye specializes in designing of annual reports, corporate brochures, magazines, package graphics, and exhibition and events. Over the years he has provided design services to leading companies like Times of India, Modi Xerox, KRBL, Tupperware, Chambal Fertilisers, Sony, ESPN, RVNL, Sangeet Natak Akademy and UNDP. He has developed and taught a package graphics module for six years at National Institute of Advertising and NIFT. He is also a regular member of the jury at School of Planning and Architecture, New Delhi. The highlights of his ‘design’ journey are his creations - ‘Struggle for freedom gallery (Discovery of India Museum at Nehru Centre, Mumbai), BHEL Republic day parade tableaux and a 200 feet steel mural at the Janpath Metro station, New Delhi. His work of art can be viewed at

Lokesh Nagpal


Lokesh has more than twenty years of diversified and cross-cultural experience in B2B sales, key account management, product management, channel management and international business development. He has worked with leading multinational as well as Indian brands like Samsung, Bharti, LG, Usha and SRF. He has an established track record in delivering business results, new market development and developing business from large corporate as well as government organisations. Lokesh has in-depth experience in brand & channel management, establishing exports operations, supply chain management, banking & commercials related to India and International business. Over the years, he has extensively worked to generate business in countries worldwide including Europe, Africa, Latin America, South East Asia, China, etc.

Crimson in News

6th April 2016

Crimson Communicare: New Consultancy to Support Integrated Internal Communications

5th April 2016

Internal communications specialist agency ’ Crimsom Communicare LLP’ launched

11th October 2017

NEW STUDY: The State of Internal Communication in India

Crimson Happenings

Saima Sharif, Director (Crimson) at 11th PRCI Global Communication Conclave, Bangalore talking about the Disruptive Workplace (March 2017)
Saima Sharif, Director (Crimson) at 11th PRCI Global Communication Conclave, Bangalore talking about the Disruptive Workplace (March 2017)
Crimson at IILM Gurgaon - discussing nuances of Social Media with millennials
Crimson at IILM Gurgaon - discussing nuances of Social Media with millennials
Crimson and Rajdeep Sardesai at PRAXIS 2015 (Mysore)
Saima Sharif, Director, Crimson at PRCAI Seminar 'Measuring Up' 2015 (New Delhi)